ASEAN Startup Connect 2025

ASEAN Startup
Connect 2025

Phnom Penh, Cambodia

ASC Summit 2025 Conference connected founders, MSMEs, policymakers and innovators with practical tools, trusted partners and actionable insights. The summit was built on a belief that real success starts with shared values and lasting relationships. Taking place in Phnom Penh, Cambodia, this summit brought together leaders from across the ASEAN member states (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar, Cambodia and Timor-Leste) and Japan.

I served as the Creative Director and Designer of the summit, designing the branding guide and various digital and physical deliverables used including lanyards, social media graphics, digital displays and the platform launch animation featured below, in collaboration with the ASEAN Startup Connect organizing team: Mr. Galeno Chua (Director), Serey Rath (Management and Operations), and Marika Vallier (Facilitator and Organizer).

I also led a volunteer media team to help capture the conference through photos, videos and interview clips that we have been continuously editing and posting as promotional content on our various social media platforms (Facebook, Instagram, Youtube, Linkedin, Spotify, Tiktok @aseanstartupconnect).

Read more about the conference here.

Branding Guide

As Creative Director, I designed the ASEAN Startup Connect logo to represent the 11 ASEAN member states plus Japan, as one of the main supporters of the conference. All designs made in Adobe Illustrator.