Art Direction & Digital Design

University of Oregon
Branding

Eugene, Oregon

As a graphic designer for the UO Marketing and Communications Department for three years, I regularly collaborated with senior designers to produce digital and printed graphics that promoted university departments, programs and student services for incoming and current UO students. All designs made in Adobe Illustrator to promote the University of Oregon for the UO Marketing & Communications department.

UO Branding GIF

A gif showing the multiple iterations I made throughout the process of creating my November illustration for the UO calendar.

Illustration

UO Branding 9
UO Branding 7
UO Branding 8

I made this concept and illustration in Adobe Illustrator for the official University of Oregon calendar for November 2022. This calendar is distributed to new students and their families each year.

UO Branding 11

I created this concept and illustration for the 2023 incoming freshman postcard pack that is sent out to each incoming class as a means of promoting the University of Oregon and welcoming new students. It merges a photo of campus with an illustrated world (through the signature "O" hands) that shows the vibrant diversity of activities and students found at UO.

UO Branding 12

The second design in this "O" series, I illustrated this design for the UO postcards distributed to incoming freshmen.

UO Branding 13
UO Branding 14
UO Branding 15
UO Branding 16

I helped organize and promote 'THE STUDIO' annual art exhibit. This campus exhibit occurs every spring and features UO students' work. Above are the riso-print illustrations and infographics I created to promote this event through posters and social media.

UO Branding 17
UO Branding 18

I created this poster promoting the student sustainability poster on the UO campus using whimsical designs to inform students of resources such as free water bottles for the UO Marketing and Communications department.

UO Branding 20
UO Branding 21
UO Branding 22

I designed and illustrated this three-piece set of 'tarot' cards to represent the diversity of students and activities at the University of Oregon to promote the UO to incoming students.

UO Branding 23

I illustrated this graphic for the National Hispanic Heritage month for the Financial Wellness Center on campus, inspired by Hispanic art.

Graphic Design

UO Branding 1

Illustration for a Certificate of Completion for the Men's Professional Development Series for the Holden Center for Leadership and Community Engagement. Creative direction by Leah Olsen.

UO Branding 2
UO Branding 3

I designed the 2022 banner, poster and digital display for the annual University Day event at the University of Oregon. Creative direction by Karly Barrett.

UO Branding 5

I helped illustrate and design graphics for the 2023 Career Readiness Week, to promote various workshops and info sessions that help prepare college students for career success. Creative direction by Leah Olsen.

UO Branding 6

Jamba Juice digital display advertisement for the EMU Student center at the University of Oregon. Creative direction by Leah Olsen.

UO Branding 4

Digital display design to promote the UO Outdoor Program. Creative direction by Leah Olsen.